It's usually an award that the league wants to see going to one of it's up and coming young high draft picks, probably in a large market.
Their salary total is low, because the league limited them to a fraction of the salary cap in years one and two, 2/3 and 3/4, I believe. They will not have the full cap available to them next year.They can also sign a big time player because their salary total is really low now.

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