It ranks celebs based on earnings PLUS other things like web/google mentions, how many times they've been on the cover of certain magazines, TV/Radio mentions. I guess people talk about Kobe, whether you love him or hate, more than LeBron. Somewhat surprising but perhaps Kobe's polarizing image leads to more people talking about him, asking about him, and looking him up. It does better explain why Jordan is below Kobe since Jordan is not in the news as much as current athletes. But, it is somewhat surprising LeBron higher on the list.

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@ kobe nut huggers. kobe's rank # 19 because he plays for los angeles lakers not because he's much more popular.
