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  1. #1
    Rising above the Fray spursncowboys's Avatar
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    CNN Drops to Last Place Among Cable News Networks
    By BILL CARTER

    Paul Hawthorne/Getty Images
    CNN’s Anderson Cooper
    CNN, which invented the cable news network more than two decades ago, will hit a new compe ive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.

    The official monthly numbers will be finalized at 4 p.m. Monday and will include results from Friday. CNN executives conceded that will not change the compe ive standing for the month. CNN will still be last in prime time.

    That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) Three of its four shows between 7 and 11 p.m. finished fourth and last among the cable news networks. That was the first time CNN had finished that poorly with its prime-time shows.


    Adam Rountree/Associated Press
    Fox News’ Bill O’Reilly
    The results demonstrate once more the apparent preference of viewers for opinion-oriented shows from the news networks in prime time.

    CNN has steered opinion hosts like Nancy Grace to HLN, while maintaining more news-oriented shows on CNN itself. When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.

    Individually, the CNN shows were beaten resoundingly by all the Fox News programs, but also lost to all of the MSNBC programs, including a repeat of Keith Olbermann’s 8 p.m. edition of “Countdown,” which beat the 10 p.m. hour of CNN’s signature prime-time program, “Anderson Cooper 360.”
    Again that was a first.

    Mr. Cooper had 211,000 viewers to 223,000 for Mr. Olbermann’s repeat. That meant Mr. Cooper finished fourth and last in the 10 p.m. hour because, besides being well behind the leader, Greta Van Susteren, who had 538,000 viewers, he was also beaten by a repeat of Nancy Grace’s 8 p.m. show on HLN, which averaged 222,000.


    Virginia Sherwood/NBC
    MSNBC’s Keith Olberman
    For the month, CNN averaged 202,000 viewers between the ages of 25 and 54 – the group that television news organizations use as their basis of success because of their advertising sales. That was far behind the dominant leader, Fox News, which averaged 689,000. But it also trailed MSNBC, which had 250,000 viewers in that group and HLN, which had 221,000.

    The only CNN show from 7 p.m. to 10 p.m. that did not finish last was Larry King, which was third, ahead of the new Joy Behar show on HLN. But Sean Hannity’s show on Fox News had a huge lead with 659,000 viewers in that age group. Second was Rachel Maddow on MSNBC with 242,000.
    Mr. King averaged 224,000 and Ms. Behar 181,000.

    At 7 p.m. CNN’s host, Lou Dobbs was fourth, barely beaten by Jane Velez Mitc on HLN, 166,000 to 162,000. The big winner was Shepard Smith on Fox with 465,000 viewers. Second was Chris Matthews and “Hardball” on MSNBC, with 179,000 viewers.


    Keith Bedford for The New York Times
    HLN’s Nancy Grace
    CNN’s performance was worst in the 8 p.m. hour. Bill O’Reilly on Fox News continued his long dominance with the biggest numbers of any host, 881,000 viewers. Mr. Olbermann, with his first-run program, was second with 295,000. Close behind was the first edition of Ms. Grace’s show with 269,000. Campbell Brown on CNN trailed with only 162,000.

    CNN executives emphasized that the network continues to draw more viewers than all its compe ors except Fox News when all hours of the day are counted.

    CNN released a statement Monday saying, “CNN’s ratings are always going to be more dependent on the news environment, much more so than opinion-based programming especially in prime time.”

  2. #2
    Rising above the Fray spursncowboys's Avatar
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    I watch CNN and they are partisan. They push social issues. Anti gun, pro-choice, pro-illegal immigration.

  3. #3
    They hate us - but they want to be us!
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    Greta had more viewers than Cooper and Olberman combined. GO FOX NEWS!

  4. #4
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    When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.
    This is the funniest line from the article. They actually believe they are being objective when they fact check SNL skits to prove Obama is doing a really great job.

  5. #5
    keep asking questions George Gervin's Afro's Avatar
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    1 conservative channel versuses everyother channel. When you cater to 40% of the population you are going to get those folks watching your channel. It's not hard to figure out why Fox is #1.

  6. #6
    keep asking questions George Gervin's Afro's Avatar
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    This is the funniest line from the article. They actually believe they are being objective when they fact check SNL skits to prove Obama is doing a really great job.
    Gee the partisan opinion shows outdraw news shows..... they acknowledged that...

  7. #7
    Veteran hater's Avatar
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    I blame lou dobbs. dude is boring as

  8. #8
    i hunt fenced animals clambake's Avatar
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    i remember when greta had her own opinion.

  9. #9
    No darkness Cry Havoc's Avatar
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    I watch CNN and they are partisan. They push social issues. Anti gun, pro-choice, pro-illegal immigration.
    Not at all like the completely objective and upstanding example that Fox sets, right?

  10. #10
    Clever got me this far... JMarkJohns's Avatar
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    I would have to say that CNN, though still partisan at times, is the least partisan of the networks.

  11. #11
    Veteran rjv's Avatar
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    I watch CNN and they are partisan. They push social issues. Anti gun, pro-choice, pro-illegal immigration.
    wow!! a news agency that has an agenda. now that is breaking news !!!!

  12. #12
    Believe. panic giraffe's Avatar
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    I watch CNN and they are partisan. They push social issues. Anti gun, pro-choice, pro-illegal immigration.
    you're kidding, right?
    i mean, you do know lou dobbs isn't on fox business yet, right?

  13. #13
    Veteran rjv's Avatar
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    you're kidding, right?
    i mean, you do know lou dobbs isn't on fox business yet, right?

    no kidding..if dobbs is pro-immigration then the pope is pro-choice.

  14. #14
    Believe. panic giraffe's Avatar
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    and hitler was really a zionist in disguise...

  15. #15
    Banned
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    cnn is like watching 24 hrs of bair and smith. with fox they have those reg news guys and then the entertainment and freak show of beck, sqeezed in between is o'reiley and sea reagan hannity

  16. #16
    W4A1 143 43CK? Nbadan's Avatar
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    Yep. FAUX News isn't a news channel....it's like 24/7.... 700 Club and Entertainment tonight....

  17. #17
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    HHHHMMMMMMM....looks like nobody likes to watch CNN.

  18. #18
    If you can't slam with the best then jam with the rest sabar's Avatar
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    "Prime time" news programs are unwatchable garbage that are solely used to push political agenda, just like radio talk shows.

    I listen and watch none as I'd rather not be brainwashed and indoctrinated into partisan drivel.

  19. #19
    dangerous floater Winehole23's Avatar
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    CNBC tanked 50% in October.

  20. #20
    Veteran jack sommerset's Avatar
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    Years ago they rocked.

  21. #21
    dangerous floater Winehole23's Avatar
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    i hope they fail! then i will have something to think about the next time i'm engaged in toast ing
    I had to look this one up:


  22. #22
    Still Hates Small Ball Spurminator's Avatar
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    All cable news sucks. CNN just does the worst job of keeping its coverage ideologically consistent for insecure partisans who expect their news to confirm their beliefs.

  23. #23
    Orange Whip? Orange Whip? Viva Las Espuelas's Avatar
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    1 conservative channel versuses everyother channel. When you cater to 40% of the population you are going to get those folks watching your channel. It's not hard to figur out why Fox is #1.
    Yeah I like this argument. doesn't conservative talk radio over populate the country? Wasn't Air America the loan liberal voice back in the day? Their ratings just thrived if I'm not mistaken. Either way the partisan support is reversed on talk radio but apparently the success rate isn't.............. Why's that?

  24. #24
    dangerous floater Winehole23's Avatar
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    Because the GOP is a dog too.

  25. #25
    Veteran Wild Cobra's Avatar
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    Wow...

    CNN dropping below MSNBC...

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