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It's already caught on everywhere tbh...
Unfortunately
Origional Blog article: http://blogs.villagevoice.com/runnin...icing_bros.php
Sometimes the internet produces things that - despite every plausible explanation it presents for them - can't really be explained. Which explains this.
Introducing Bros Icing Bros. The gist is basically this: If presented with one of the grossest malt liquor drinks to ever grace the planet - Smirnoff Ice - you must get on one knee, and drink it. There are actually bylaws to this kind of thing:
Bro's might ask... what's the fun in that? Well it's all about creativity. Planting an ice in a discrete location where your bro might not know where it is. For example... one of my bro's gave an ice to a bartender and asked him to hold onto it until his other bro showed up. Bro 1 asks Bro 2 if he wants a beer. The bartender then presents Bro 2 with the ice. An instant chant of "you got iced" precedes and Bro 2 chugs the ice on the spot. The best part of the game is that you can ice anyone in on the game at any moment in any place. Bro's have been iced in restaurants, walking down the street, and at complete inappropriate times, which makes the game all the better.
To really over your bros try and buy the most disgusting flavored ice or a 24oz ice. Pineapple, mango, and grape are top of the list for the most gut wrenching, mind numbing, throw up in your mouth, Smirnoff ice flavors.
I'm sure this isn't exactly new, but I've just happened upon it, and will now be on the lookout for people holding Smirnoff Ice. Never one to back from a challenge, I - along with most sensible people I know - don't exactly want to put myself through this. Though, as you can see - and hence, the impetus for even writing about this - several people have, and will possibly continue to. This could become A Thing. Observe:
And there's more where that came from. The internet's weird? No. The internet is beyond-weird. It's post-weird. It's post-weird with drunk people participating and exacerbating that weirdness into metastasizing. That's about how weird it is. Almost.
Another blog: http://blogs.villagevoice.com/runnin...ing_bros_7.php
Are you familiar with this Bros Icing Bros frenzy? It's a fad, game, and form of "fun" urban terrorism that involves you, every "bro" you know, and The Most Disgusting Malt Liquor Beverage on Earth, Smirnoff Ice. It works like this: You challenge your friends to drink it by "surprising" them with it in crafty ways. Only quitters, losers, and brocists refuse. And two weeks after it started, it's still happening. And it's only gotten worse.
When we'd last checked in with Bros Icing Bros -- just as we'd suspected would happen -- Smirnoff denied involvement in Bros Icing Bros as a marketing phenomenon they'd perpetrated.
Surprisingly, though, we found that this drinking phenomenon's seemingly ubiquitous presence on The Internet (mostly) had no visible effect on sales in the Metro New York City area. That hasn't stopped it from continuing.
A blog unaffiliated with the original Bros Icing Bros creators -- named You Got Iced, after the victors' taunt upon "Icing" a fellow bro -- started sometime after the original site gained popularity. It's apparently operated by the urban terrorist cell located within local concert promoters Bowery Presents, which would explain how they've managed to "Ice" such popular acts as:
The National
Ra Ra Riot
Okkervil River
Neon Indian
and, uh, and Dustin "Screech" Diamond of Saved by the Bell fame
among others.
Even worse, the game is starting to win the war on the way Americans live their lives. It's come to the point of inspiring outright terror and paranoia, now. One of the "Bros" behind blog Prose Before Hos, Anonymous Banker, is clearly -- tragically -- being victimized:
I live in fear. The left pocket of my favorite pair of jeans is now forever molded to the shape of a Smirnoff bottle. Security often stops me while leaving Duane Reade or Chipotle until they see the su ious bulge is a lukewarm bottle of malt-liquor and realize not even shop-lifters would stoop so low. I carry a Smirnoff Ice on me at all times. Even when I go run. Make that, especially when I go run
.
And it won't stop. Soon, all Americans (of drinking age, supposedly) will have to face the choice of wearing the figurative -- and if it gets bad enough, literal -- Scarlett S, or of living in fear of having to drink that terrible . Anonymous Banker continues:
It took a while but frat boys finally figured out the social media game. Meatheads could always ruin your day off-line, now they can do it online as well.
You've been warned. At this point, don't be surprised if you see an insurgency against The Ice rises up for those who have been terrorized for too long, who have lived in fear and suffered the cruel and inhumane pressures, digestive, or liver issues this creeping, shark-like terror brings forth. Viva la Beer. Whatever happened to chugging things that didn't taste like Sweet-N-Low flavored piss? The people want to remember. And they will. We believe they will.
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Last edited by phyzik; 08-24-2010 at 03:34 PM.
It's already caught on everywhere tbh...
Unfortunately
I don't care but drinking an ice makes my stomach hurt.
So far none of my friends have tried to ice me.... hopefully they dont learn about this.
makes my stomach hurt, so much sugar.
i wonder if smirnoff invented this as a way virally market their crappy malt liquor?
that! that is for chicks only.
somewhere in one of the blogs that I posted, Smirnoff says they have nothing to do with this.
Exactly!!! Even I don't drink that Barbie Beer !!!
I think thats the whole point. That is disgusting.
There was a picture of two guys supposedly icing at an office. Yeah, I'm sure their boss stood for that. If it were true, they'd be fired on the spot. Not so much for drinking while at work but for drinking Smirnoff at work.
, Smirnoff vodka is disgusting. The Ice is much worse. Having said, that, next time I'm out, I'm going to ice my best friend just for the of it.
I thought this same thing.. I wouldn't doubt it
Seems to me the proper bro-tocol should be to pour that down the sink and bust the bottle over the presenter's head.
The problem with the whole brotocol is that it only applies to guys in their early 20s. I'm too old for that and I'm not even 30.
Still serving my friend that Smirnoff though, just to with him.
you know after yrs of your takes i have learned to appreciate your humor so here's anotherto you.
That's really stupid.
BTW, Neon Indian mentioned in the second article Graduated a year before me from a High School in SA.
I think I take this class next semester as I pursue my M.S. in broscience.
dont worry, theres bros icing hoes as well
This. Grow a pair. You can only be "iced" if you allow it.
Rofl, I would never ever drink one of those and laugh at anyone who called me a pussy for not
Lame, and not nearly as drunk inducing as that goddamn bottle bopping game.
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