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Probably because the commercials for ODST were better than the game itself and they don't want to hype up Reach too much. Plus, the target audience already knows Halo: Reach is coming out soon. Why the need to make a dramatic commercial about it?
It's like they just mailed them in with no effort at all. Did they hire a new advertising company and specifically tell them to downplay the advertising?
They go from this:
To this:
I mean, really? There ARE better Reach commercials on youtube, but I've only seen the one above.
I was just curious if anyone knew why the Halo commercials are drastically toned down for Reach. Seems really bizarre considering that it's the final chapter of the FPS Halo games.
Probably because the commercials for ODST were better than the game itself and they don't want to hype up Reach too much. Plus, the target audience already knows Halo: Reach is coming out soon. Why the need to make a dramatic commercial about it?
I'm just speculating here, but Bungie really screwed up the marketing for ODST when they originally announced it as more of a cheaper add-on to Halo 3 than anything else. And they changed the game, released it stand-alone and charged 60 bucks for it. I wouldn't be surprised if in an effort to make up for the low expectations they had originally set for the game, they went above and beyond during the late stages of their marketing campaign.
FWIW, there were some early some live action Reach spots and I was just reading yesterday that Reach's advertising budget is massive compared to any other Halo game. I don't watch much TV, but I haven't seen a lot of ads for it. Maybe in the two weeks before release they're going to ramp it up and we'll get better than the trailer above. Op's right though, it does seem kind of odd; It's the last Halo game, you'd think this whole summer would've been dominated by awesome Halo ads.
In fact, looking at Kotaku right now: Today, 8/25, Bungie released a live action trailer detailing 'the day before the Reach invasion'. I didn't watch it yet, but it's here: http://kotaku.com/5621196/the-day-be...eachs-invasion
FWIW, Kotaku's take was this-
Maybe tomorrow 'll hit the fan?They're OK, but Microsoft, the more of these you put out, the worse they're getting, and the less impact they're having. The pointiest tip of the Halo fanbase may get off on seeing bickering civilians, but the majority of customers are in this for the explosions.
Hopefully. I'm by no means a fan of the Halo series, but I like their commercials, and I think it's good for all gamers when a company sets an example of how to market to their audience in the best way possible.
I think it would be relatively easy to make an AWESOME Fallout commercial. That game just begs to have a serious, blockbuster movie type advertisement created for it.
From what I heard, that wasn't Bungie's idea to change the game, but rather, Microsoft's.
Bungie would have charged $20 for the ODST add on while Microsoft wanted the $60 for a full game.
yeppers, that's why they added the maps
Heh... Bungie should definitely have known that coming. The biggest franchise, perhaps THE franchise that gave the 360 such a big lead in the console race against Sony, and they don't expect it to be milked for all it's worth. Feh.
I guess I had just gotten used to thinking of MS/Bungie interchangeably. I should probably get out of that habit.
A live action Fallout trailer would be sweet. Even CG. I thought the CG opening for their reveal (the enclave sentry bot getting sniped) was pretty cool. They could do a lot of things with that art style though.
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