This is why the NBA is pathetic as a league. Few teams have packed, loud arenas.
NFL, NCAA football, NCAA basketball, not the case. You don't need to urge people to come, they just do because there is a surplus of true fans. The NBA? Well attendance is largely composed of casual bag fans, bandwaggoning bags, and tons of irrelevant people.
NBA doesn't have the fan culture that other sports do. And it's re ed how overpriced tickets are...there's 82 games in the regular season and half the league, at least half, if not more, has pretty damn weak home attendance. The only explanation is either there isn't that same culture as the other sports, or that re ed franchises are adamant about their ticket prices.
For example: The Sixers, my hometown area team, have been terrible for just about the whole decade, and attendance is pathetic every home game that doesn't include the Heat. The tickets are way too expensive, who the wants to pay to watch a ty team all the way at the top in the nosebleeds? They need to adjust their prices, just doesn't make sense. Would you rather make less profit per ticket each game, but have higher attendance in compensation, to just about equalize the long-term/season profit from ticket sales?
I would. At least give people a chance to go watch, instead of keeping your prices high to watch a terrible team in a terrible atmosphere where you can chill in your own row, or in many cases your own section to yourself up top.
Fill the arenas, don't be heads, NBA.