Games fixed? Probably not.
Do I believe, though, that the NBA hopes for certain outcomes because certain outcomes might produce more interest and more advertising and more merchandise sells? Of course. They are a business, after all.
Do I believe that those . . . preferences . . . influence the outcome of games? I don't know. It is entirely within the realm of reason and possibility that suggestions might be made which could color (subconciously) the way a game is called, as an example.
I do know that there are some really ed up calls and some really blown calls, and that will happen because refs are human.
I do know that there are some outrageous games and series where everyone is left shaking their head - ie, Houston/Dallas (specifically games three, four, and five), Spurs/Nuggets (particularly games 3 and 4) and perhaps the Sacramento/Lakers series of a couple years back. You cannot tell me that those were simply a few bad calls. They were consistently bad calls that in some cases were horrifically and statiscally slanted in favor of one team.
The main problem is that the refs and NBA provide fodder for these speculations. There seems to be little done about bad games and blown calls. The refs who make them seem still to be around. And scandals like Van Gundy's only make it worse (impugning the NBA, whatever. That outrageous fine confirmed several of my cool headed friends that the whole thing was true). I need only think back to Amare's magically delicious and mystical changing foul count in game 3(that even Bill Walton commented on, for pete's sake) to remember the last time I wondered about this.
Do I believe that folks in ominously dark back rooms and basements are plotting things out? Of course not.
Does that mean that refs cannot influence things? Nope. Clearly they have in the past. The good teams play so that it doesn't matter what the refs are doing.

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