Duration—holding on as long as possible—becomes an authoritative value, even if it must be achieved at the cost of terrible restrictions, depriving oneself of some of the best the world has to offer. From this point of view, the hunting down of smokers, now expelled from almost all public places, looks something like a collective exorcism, as if a whole society wished to absolve itself of having once found pleasure in cigarettes. In France, photos of Jean-Paul Sartre and the young Jacques Chirac holding cigarettes have been retouched to eliminate the offending objects—just as the Soviet empire used to do with banished leaders.

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