Stern and his cronies have more splainin ta do...
Jul 11, 2011 5:48 PM EDT
In 2010, NBA.com took in nearly $22 million in advertising revenue, according to estimates provided by Barclays Capital.
It is an 88% increase from a year earlier, when NBA.com produced $11.7 million in ad revenue. In 2008, it took in $6.2 million.
In addition, traffic on NBA.com has grown steadily.
In May, NBA.com attracted 12.2 million unique visitors, up 47% from May 2009, when it had 8.3 million, according to research firm comScore Inc.
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