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  1. #1
    :lol Gio IronMaxipad's Avatar
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    Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in its Australian stores. It's launched a special in-store area called Mänland, a kind of daycare where husbands and boyfriends can hang out with their own kind (i.e., other Cro-Magnon morons) while their wives and girlfriends shop. Judging by the video below, this makes everyone happy—particularly the guys, who don't seem to mind the suggestion that they're essentially imbecilic toddlers who need to be dropped off and picked up like they're still in preschool. The area is even modeled off the actual Ikea toddler-care area—and women are given a buzzer to remind them to collect their significant other after 30 minutes of shopping. (Instead of arts and crafts, the guys play foosball and Xbox games, watch sports, and eat free hot dogs.) It's a nice little PR gambit, and it got lots of play in the Australian media—and would surely be a hit in the U.S. too. Because really, the men aren't needed until the assembly phase anyway.

    http://www.adweek.com/adfreak/ikea-d...en-shop-134978

  2. #2
    Old fogey Bender's Avatar
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    ...after 30 minutes of shopping...

    yeah, right

  3. #3
    We'll Be Back Spursfan092120's Avatar
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    Exactly what I was thinking. They don't know women very well.

  4. #4
    Your so smart Online. Frenzy's Avatar
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    It amazes me women can look at nearly everything in the store...and say "I'm just browsing"

    wtf you looking for if your not gonna buy it! I understand research things but you can't research everything at once in every store.

  5. #5
    Veteran BoricuaCJA's Avatar
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    It amazes me women can look at nearly everything in the store...and say "I'm just browsing"

    wtf you looking for if your not gonna buy it! I understand research things but you can't research everything at once in every store.
    That's why anytime I am with any girl I am dating, I tend to try to not go with them shopping unless its lingerie shopping.

  6. #6
    Spur-taaaa TDMVPDPOY's Avatar
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    FCK IKEA, place is just to big if ur item is on the other side of the building and you have t o walk through most departments to reach it...fck that

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