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Small market
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In the terminology of professional sports in North America, teams are often said to be based not in a city but in a media market. The size of the media market is usually a good indication of the potential viability of a major league team. A small market team is likely to struggle to compete financially against teams from larger markets and may therefore also be outbid in the compe ion for top talent. This has led to calls for revenue sharing, luxury taxes, and / or salary caps is most North American sports leagues in order to ensure compe ive balance or parity.
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So tell me which big name free agents were ever attracted to San Antonio. The Spurs are about as small market as you can get. They are successful, but their media market is small as . Haven't you seen the incessant whining here about lack of ESPN coverage? Even with the Spurs successes, they are behind 8 other teams, some of whom haven't done in forever. They have 22 million operating income. They are literally a couple missed playoff years from the Bobcats. They've won 4 championships in the past 12 years. Phoenix? None. Yet the Spurs are lower on the list. That's because even a hugely successful franchise in a small market cannot compete in an open market with a larger market team.
If they just paid for who they could afford, it would be the same 2 teams every single year.
