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Bryant back in Nike ads two years after arrest
July 9, 2005
DENVER (AP) -- Nike is using photos of Kobe Bryant for the first time since his arrest two years ago for an alleged assault on a female employee at a Colorado resort.
Jeffrey Jordan
LA Lakers' Kobe Bryant.(AP)
``Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game,'' said Nike spokesman Rodney Knox.
The ads appear in Sports Illustrated. His name appeared in an ad earlier this year.
Prosecutors dismissed a rape charge against Bryant last September after his alleged victim refused to go ahead with the case. Bryant publicly apologized to her without admitting any guilt.
A civil suit filed by the alleged victim against Bryant was settled out of court. Its details were not released.
Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald's and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest.
Cynthia Stone, spokeswoman for the Colorado Coalition Against Sexual Assault, criticized Nike's decision.
``Corporations like Nike play a huge part in creating role models for millions of young athletes,'' she said. ``It would be a great inspiration to those young people if the endorsers were not only accomplished athletes, but also had a reputation for positive and ethical conduct.''
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Interesting....if I were Kobe I wouldn't do it though. Didn;t they drop him in like 5 min when the case first began?
Kobe.
Nike never dropped him. Micky D's did as well as Nutella....
umm
story of the century?
Yep. If not for him being healthy in the playoffs this half-decade.................................FIVE OR SIX Spurs les! Argh! In 2001 and 2002, he carved the Spurs up like a Christmas ham.
This is his new logo. Looks like .
Who cares. Kobe is lame.
I'm a little slow...but I don't really get it. "Big Ego, "Leg x 3?" "Not a leader, "Baseline x 20?"
What's the writing part mean?
I think they're saying all the negative stuff that's said about him just motivates him to work harder. I think it's a cool ad, but it still doesn't make me like him.
Isn't that the tattoo on Kate Faber's lower back?
This is his new logo. Looks like .
Yeah, use an athlete that many people don't like in your advertisement, one who was accused and probably did commit rape and who also all of the things listed in that add.
I assume this has been discussed ad nauseum here, but over at thesmokinggun.com they have the entire transcript of his initial interview with detectives, as well as a couple other do ents (I think her initial claim) and after reading through everything, not only do I think Kobe didn't rape that girl, but I kind of felt sorry for him.But still not a fan.
yea, I think that was posted here also. It was pretty clear that the cops did not go about the case/interrogation as they normally would have.I assume this has been discussed ad nauseum here, but over at thesmokinggun.com they have the entire transcript of his initial interview with detectives, as well as a couple other do ents (I think her initial claim) and after reading through everything, not only do I think Kobe didn't rape that girl, but I kind of felt sorry for him.
And thanks for the explaination Summers....it makes sense now! Nice ad...now that I get it
ohhh those are nice. I saw they had something similiar for women, but I am holding out for some Nike Shox that I can design myself online.
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