AT&T Arena? AT&T Center?

[TheWriter]

Will SBC be AT&T or keep its ID?

Web Posted: 08/18/2005 12:00 AM CDT

Sanford Nowlin
Express-News Business Writer

When SBC Communications Inc. completes its $16 billion takeover of AT&T Corp., the telecommunications giant will have to decide what to do with one of American business' iconic name brands.

Will San Antonio-based SBC ditch its own name in favor of AT&T, try to somehow combine the two, or let die a 114-year-old moniker that's one of the world's most-recognized business brands? And what will happen to corporate sponsorships like the SBC Center arena?


Rest of the story...

http://www.mysanantonio.com/business....17cd5135.html

[TheWriter]

I could live with AT&T Arena.

The ATTA.

[boutons]

hmm, Mohammed Atta.

Why would SBC extinguish its own SBC trademark and advertisng in favor a failed dinosaur's trademark?

[Marcus Bryant]

I could live with AT&T Arena.

The ATTA.

Yeah, a memorial to Mohammed Atta. ing awesome.

[TheWriter]

Yeah, a memorial to Mohammed Atta. ing awesome.

Monkey boy still swinging from my .

And why the did ATTA automatically bring up some dead asshole terrorist?

[Solid D]

Like a plant wending it's way to the light source...
the telecommunications industry cannot be deterred from working it's way back to giant, monopoly status.

[angel_luv]

I like the SBC Center... I hope they leave the name as is.

[Hook Dem]

hmm, Mohammed Atta.

Why would SBC extinguish its own SBC trademark and advertisng in favor a failed dinosaur's trademark?

Surprise Surprise.....we finally agree on something!

[Extra Stout]

They should use both names, depending on which has a better image in a particular market.

Since SBC has no recognition outside the U.S., using AT&T there makes more sense.

[Marcus Bryant]

Maybe they could try something lame like "AT&T Court at SBC Center"...

[sa_butta]

AT&T presents the SBC Center.