Amazon is what is called "dominant buyer", having enough buying power to screw suppliers out of profit, while Amazon itself is mostly unprofitable:
Amazon’s Shrinking Profit Sets Off a Seismic Shock to Its Shares
Walmart’s operating profit margin is 5.6 percent. Amazon’s is a minuscule 0.7 percent. Walmart has been consistently profitable since its earliest days, but for Amazon, bumper profits have always been just beyond the horizon.
http://www.nytimes.com/2014/04/26/bu...ares.html?_r=0
What supplier, or any industry, can succeed with 0.7% profit margin?
and of course Amazon has been cheating, UNFAIRLY competing, long and wide, by not paying state, local sales taxes that other sellers must collect (and pay the overhead of collecting, accounting, forwarding those taxes).
btw, several recent analyses show that Amazon is often not the lowest-priced online seller.
Is Amazon Prime a scam? Shoppers asking tough questions as prices go higher
http://www.geekwire.com/2014/amazon-...mbership-scam/
Amazon's dominant, near monopolistic, buying power is obviously not "free market", in the sense of "If Hachette won't sell to Amazon at Amazon's set price, Hachette is seriously hurt"
Hachette isn't competing for writers, competing with books against other publishers, writers. Hachette is competing with a dominant wholesaler.

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