It's different than the NFL. Fox, CBS, NBC and Espn (MNF) all have exclusive deals with the NFL.
In the NBA, the NBA not only has deals with ABC/ESPN and TNT/TBS, but they have local TV deals with various Networks. Time Warner, Fox SW, SE, S, Ect. and numerous other small cable providers. The major TV networks are only afforded so many marquee games and are stuck with the leftovers.
I am not quite sure how the new TV in 2016 will effect this.

Boston @ Detroit
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