Uber and "privacy"

It's these Millennials, with their "inverted view of privacy," who have helped make Uber a $50 billion global transportation juggernaut. That in itself says something about current expectations of privacy. Despite Uber's troubled reputation over the years for misusing personal information, including the use of "God view," users continue to use the app.

Perhaps that's why Uber continues to push the boundaries of user privacy. The company's latest move: a questionable new data privacy policy, set to go into effect July 15.

The new data collection policy will allow the company to collect even more data by accessing a user's location even when the smartphone app is not in use.

Under this policy, Uber also asserts the right to assemble a user's complete travel history, as reported by Fortune.

This means Uber can hold on to data from every trip you've taken with them.

Along with that, Uber may ask for access to a user's contact list in order to send marketing promotions to all their unsuspecting friends.

The new data privacy policy has already drawn protest from the Electronic Privacy Information Center, which filed a complaint this week at the Federal Trade Commission asserting that "this collection of users' information far exceeds what customers expect from the transportation service."

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