Conservative pundits have complained for years about the base and its desire for “ideological purity.” Trump shows that what is most in demand, however, is not ideological purity but patriotic zeal. Only a fool would believe that the fate of the Export-Import Bank could motivate millions of voters. It is not a minor and complicated organ of trade promotion that motivates but whether the ruling elite is seen to care more about actual national interests or campaign dollars and textbook abstractions like free trade.
Trump’s critics misunderstand his political appeal just as they fail to comprehend his business appeal. Indeed, Trump is almost certainly not as rich as he claims he is, nor is his record as glittering as others’, nor is his a rags-to-riches story. What he offers instead is a portrait of business as a fully human struggle filled with almost romantic jousting compe ions. For Mitt Romney, corporations may be people and capital the invisible hand, but for Donald Trump business success is about human battles and visible victories. When asked if he feared a backlash against rich candidates like the one that damaged Romney, Trump responded, “Romney isn’t that rich.” If listening to Bizet made Nietzsche want to be a composer, listening to Trump makes one want to buy real estate. He imbues business with glory. For Trump, business is about winning and losing, and for real human beings, that’s what gives it life.
It is the same in politics. Our election discourse, though increasingly mawkish and sentimental, has become almost Kantian when it does have a theoretical orientation. “Serious politics” is believed to be the politics of rational beings on the path to perpetual peace—not men, and certainly not Americans, with real interests that sometimes conflict with those of other nations. Questions of basic policy, if not argued from some victim narrative, are inevitably situated in arcane disputes over economic theory. The words victory and defeathave been banished from our discourse. “Serious politics” is now confined to detached rationality.
Trump, however, is eros and thumos incarnate, and his very candidacy represents the suggestion that these human qualities should have a role in our political life beyond quivering sentimentalism. Trump alone appears to understand that politics is more than policy and ideology. Beneath the bluster, he offers an image of Machiavellian virtù long absent from American politics.
Nothing in our politics seems worthy of being taken seriously anymore. The White House takes to Twitter with Straight Outta Comptonmemes about the Iran deal. We no longer know what political seriousness is—or we are afraid to pursue it, for fear of offending. We have reached a stage of decadence where we fear everything except frivolity. This is precisely the precondition for Trump’s popularity, and his unapologetic mockery of more conventional forms of political theater makes him in some ways the most serious candidate in the race.
Julius Krein is a writer in Boston.






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