When has it ever been different? Football rules until college peters out on New Year's and the pros with the Superbowl. The season is so long, it takes some time to warm up. Diehard baseball fans care about games between Opening Day and the middle of the summer. Otherwise it's waaaaay, waaaaay too much baseball. Then with divisional races it gets interesting again. Baseball has the advantage of summers free of any other notable sports.
Football has an advantage of being played once a week. You're right to point out that football is able to own Sundays - all day - and Monday nights, but that's hardly a problem with basketball. Who cares that it's played sporadically by any given team throughout the week? People can grab their tickets or find a game on their local cable; fans will know when they're playing rivals.
The league went through a bad spell because a remarkable generation of talent was retiring. They almost all joined the league in the mid-80s and were able to extend the Bird-Magic boom. These included Stockton, Malone, Barkley, Olajuwon, Ewing, Robinson, Drexler, etc. What unfortunately happened was there was a number of years when the drafts were abyssmal and the talent normally replenishing the league simply wasn't there. By the time Jordan retired, and most of the above mentioned were either retired or on their last legs, the NBA had to tout guys like Stackhouse, Carter, Jalen Rose, Juwon Howard, Allan Houston, Shawn Kemp, and other underwhelming, generally unappealing talents as the future of the league. There was a peppering of young players - Kobe, Garnett, Duncan - but they hadn't yet matured to the point of taking over the reigns.
By now, those younger talents are hitting their prime and the drafts are starting to bring in some exceptional talents again - LeBron, Wade, Stoudamire, Yao - who seem to be highly marketable. I'm not saying a golden age is upon us again. Those days were probably unique, a confluence of a new thing like cable and a sudden boom in professional sports of all kinds, but it doesn't mean the league can't be healthy and productive. The movements by the head office, like ins uting dress codes, is simply a way of working to a more marketable future. I think they're good steps... but the big issue is the talent.

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