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Not good
January 5th
Not good
Link?
AT&T Arena rolls off the tongue better.
lol why?Not good
When do they change the huge SBC CENTER on the arena is my question.
Well I used to the SBC Center name.
Just I've used to the Alamodome name.
Now the AT&T Center will roll my tounge much more than any woman would
What about the roof that is painted SBC Center. Are they going to repaint?
If we feel like being a little ghetto, we'll go ahead and keep it.
Don't the mavs have an "arena", we should stay a "center"
Wow! We won our last championship ever in the SBC Center.
Haha and I am going to be working in a new place without ever moving. =)
The way you phrased that, it reads like a Walton post.
Are they changing the street name? Are they paying for all the businesses on that street to change their letter head, business cards, etc?
You tell us.
Especially since it's only been 3 years since the last change.
SBC is paying for everything. It is estimated to run in the hundreds of thousands of dollars to change their name on 6000 buildings and 50000 trucks. They won't be changing the signage on the SBC center until after the season is over because of the effort it takes and they haven't even put the bids out for fabrication and installation. They will also be paying the state to change the signage on the highways regarding the SBC Center and the city to change the signs on the streets.
I'm guessing Spurschick saw an article indicating that they may begin referring to it at the AT&T Center starting in Jan but we won't see it on the building until at least July. Hopefully as late as possible due to a NBA Finals series victory.
Maybe they'll give them a discount on their phone service to make up for the trouble.
How long does the SBC Center Parkway run anyway? I was under the impression is was still Coliseum Rd until at least Gembler Rd which means there would hardly be anyone affected by the change. Other than a couple of buildings, you've got the SBC and the golf course.
I didn't realise Walton had my way with words.
Dude that does sound bad. What I should have said is this June was our last time winning in the SBC Center.
Yeah, it must have been an article.
yea, that spurschick doesn't know anything.
HAD to be an article
at&t Arena sounded much better.
at&t center blows.
Doesn't prove anything. Your're one of those PhotoShop magicians.Yeah, it must have been an article.
Who says I was trying to prove anything? I was just passing along a little info. Take it or leave it.
BTW, if this was the best I could do with Photoshop, I doubt I would have my job.
Name of the Game
Web Posted: 12/21/2005 12:00 AM CST
Sanford Nowlin
Express-News Business Writer
There may be another championship banner hanging from the rafters of the Spurs' arena before it's called the AT&T Center.
Though SBC Communications Inc. technically is no more, the 20-foot-high SBC Center letters on the front of the arena are unlikely to come down until after the basketball season is over, Spurs officials said. That could be as late as July if the team makes it all the way to the NBA Finals as it did last year.
And it may take almost as long to sort through everything else in the arena that bears the SBC letters — from napkins in the corporate boxes to the hardwood the team runs every game — and make alterations that reflect the name change of the Alamo City's biggest public company.
Spurs officials have worked up a 60-page list of places where the SBC name appears.
"If you want to count napkin by napkin, cup by cup, plate by plate, it would keep you busy for a long time," said Russ Bookbinder, the Spurs' executive vice president. "It's been three to four weeks since we started the inventory, and we're still counting."
The name change is necessary because San Antonio-based telecommunications giant SBC last month bought long-distance provider AT&T Corp. in a $16 billion deal. The merged company was renamed AT&T Inc.
In addition to renaming the SBC Center and three other sports facilities, the company will be swapping out corporate logos on 6,000 buildings and 50,000 vehicles.
Though the company has already renamed some of its highest-profile corporate facilities, replacing letters on the outside of the SBC Center can't be done overnight or during the busy basketball season, Bookbinder said. The team must award design and fabrication contracts for the new letters and another for their installation.
AT&T pays the Spurs and Bexar County $2.1 million a year for naming rights to the building and other marketing perks. It will pick up most of the tab for the renaming effort, which experts said is likely to be in the hundreds of thousands of dollars.
"We can't put a figure on it yet, but it will be a lot of money," company spokeswoman April Borlinghoff said. "It's really a huge feat because there's so much branding, so many logos and so much SBC presence there."
The company also will pay the city and the Texas Department of Transportation for new street and exit signs required by the name change, she said.
Corporate naming of sports facilities became a hot trend in the early '90s, with companies buying rights to put their monikers on some 50 major league venues during that decade.
But more recently, the trend has been the renaming of those facilities as companies merge or are acquired, or go out of business. Houston, of course, used to have an Enron Field.
"It's typically a major strategic change, but it's not always viewed as such," said Don Hinchey, vice president of Denver-based sports marketing firm The Bonham Group. "So you quite often see cases where things get overlooked during the renaming process.
"In this case, they've identified 60 pages of things that need to be changed, and that tells me they're doing a thorough job."
In may help, Hinchey said, that AT&T has been through this drill before.
Back when it was known as SBC, the company was involved in the changeover of the San Francisco Giants' Pacific Bell Park to SBC Park.
Like the renaming of the SBC Center in San Antonio, that one took some time.
SBC officials wanted to rename the facility early in 2003 to reflect the phone giant's change to a single consumer brand. But the company had to wait until the end of the Giants' 2003 season because the team had already bought tickets and promotional materials emblazoned with the old name.
"Every time we think we've got a handle on things, we find something else," the Spurs' Bookbinder said. "Someone will say, 'What about the name on the seatbacks on the front row?'"
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