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The shark has been jumped.
http://www.boston.com/business/artic...dunkin_donuts/
The new face of Dunkin' Donuts
Yes, she has detractors, but the chain thinks Rachael Ray's appeal will boost expansion plans
By Chris Reidy, Globe Staff | March 9, 2007
Dunkin' Donuts has a new pitchwoman: TV personality Rachael Ray .
As the Canton chain looks to expand nationally and get beyond its doughnut heritage, Ray's philosophy of better-for-you food seems to make her ideal for the role.
But she has baggage; there are websites where Ray-bashing is blood sport, and some demonize her as a poor person's Martha Stewart .
On one site after Dunkin's disclosure yesterday, someone wrote: "Nooo!!! Pulling ALL my hair out!!"
Still, president Bob Hoffman of Boston ad agency Gearon Hoffman said Dunkin' made a smart choice.
He once explored using Ray in an ad campaign for Crock-Pot that didn't pan out, and he recalled that Ray's personality scores were "off the charts," with her appeal far outweighing any negatives.
Hoffman said of Ray's detractors: "This country is full of unbelievably nasty people. Don't they have anything better to do?"
Dunkin' Donuts brand president Robert Rodriguez said the chain and Ray have "tremendous synergy."
Rodriguez said in a statement, "Rachael's philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin' Donuts brand."
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Let's just get 'em all out of the way early, I've got a story to chase once I get into work.
- I'd dunk it.
- I'd dunk it in her donut hole.
- I'd give her my cream filling.
- She wants my krispy kreme.
- Goddamnit, I wish she would die in a fire.
The shark has been jumped.
Heeeeeeey!
Time to make the yumm-o Donuts?
are Dunkin Donuts now made with EVOO?
It is weird how much hate there is for a woman people don't even know.
I don't think people hate her. She is just really really really annoying.
She's kind of chubby so seems appropriate.
I had to laugh a little when I found out she was bitten by a dog last Saturday. A little schadenfreude is healthy sometimes, right?
link
shes chubby?She's kind of chubby so seems appropriate.
and people wonder why women have complexes.
I'd hit it.
I had never heard this woman before until last week. She was on some morning show. That voice is a bit much at 8:30 in the morning.
Yes.
Come off it.and people wonder why women have complexes.
I don't ever watch her, but I always see this picture of her posted here.
Has she gained weight since then?
She's not chubby, just thick. She's got a big ass.
I don't ever watch her, but I always see this picture of her posted here.
Has she gained weight since then?
people think anything other than the normal anorexic look is "fat or chubby"
sorry but i dont like my girls lookin like this
Lindsey Lohan is way too fat.
I think Rachael Ray should pose for Hustler.
johngateswhitely forum.
i did see a curve
Burnt mecco?
The vast majority of people in the world are neither anorexic nor American.
That's a definitely "chubby" pic from a couple weeks ago, where there are noticeably more pounds than the FHM pic, which probably been photoshopped, and/or she dieted like before the FHM shoot.
I just don't get how someone with a voice like that gets a talk show.
Oh wait yes i do , she's got Oprah's backing.
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