Great souce.
Let's examine the links at the bottom of the linked page, shall we.
News
Economy - More Evidence As To Why, Economically, People Must Be Terrified Of A Second Bush Term
Republicans And Racism In Tennessee, One From The Dems
Who Is The Best Flip-flopper? It's Kerry, no, it's Bush..... - A column by guest writer Jackson Thoreau
Homeland Security Chief: I Value Money More Than My Nation
Pay Attention To Russia, Dammit!
Top Dem Source: Schwarzenegger Hates Being Gov, Won't Run For Re-election
Sept. 11 Commission Report Has Huge Credibility Problem
Comparing WWII And The Iraq War?
Succer Generation - If Terrorists Were About To Kill 25 Million Of Us, Wouldn't You Think It's Time To Take Action?
Economy - Does Anyone Remember Something Called The Deficit?
Cheney & Bush Pretend To be Angelic Christians
Unraveling The Fat Trap
ABC News Poll: Majority of Republicans Say Abusing Prisoners Is Okay, Half Of Bush-Brand Say Flat-Out Torture Is Just Fine With Them
Bush Nazi Chatter In High Gear, As AM Radio Takes To Praising Abuse
Simple Fact: The Bush/Limbaughians Know This Sort Of Abuse Takes Place - And Like It
While Disney Claims It Is Refusing To Distribute The Moore Film Because It Is Too Partisan, Disney Continues To Operate hard Core Right-Wing Radio Stations From Coast To Coast
Exactly As We Told You: We Said If Negroponte Was Being Appointed To Iraq, There Must Be Human Rights Abuses They Want Covered Up
California Giving Thousands Of Dollars To Anyone Who Buys A Hummer
We Are Killing Iraqis At A Faster rate Than Saddam Ever Did, And For Exactly The Same Reason He Did: To Try And Bring People In Line
I Am Pro-Life, And Therefore I Am For Legalized Abortion In All Cases
America, We Have A Problem
They Want To Talk Abut Past Quotes - OK, George W. Bush In His Own Words From The Past
Have They No Souls Or Basic Morality?
What Actually Led To 9/11 - Most Americans Simply Don't Know The Facts
President Bush Appoints "Colonel Death" As Us Ambassador To Iraq, Displaying Why The War Is Going So Badly And Victory Is Impossible Under His Administration
You Sickened Yourself By Following The 'Low-Fat' Craze, Will You Really All Now Poison Yourselves With This 'Low-Carb' Nonsense
They Didn't Ask A Single Useful Question
Is George W. Bush The Devil?
Air America Radio Is On The Air - Bush/Limbaugh Republican Hold On Power On Verge Of Collapse
Condi Rice Caught In A Flat-Out Lie On 60 Minutes
Do You Bush/Limbaughian Idiots Understand Now Why GOing It Alone Made Us Weaker And Threatens The Success Of The Mission?
Bush Admin Still Afraid To Deal With Russia's Return To Soviet-Like Ways - Letting Victory Of Cold War Slip Away Due To Inept, Misguided Foreign Policy?
Bush Claims 9/11 Defines His Presidency And Leadership - And Nothing Could Be More True
Is Osama Already Caught?
Action Alert - The RNC is going after advertisers who speak against Bush, we turn the tables and go after their seemingly 527 violating supporters (i.e. talk radio)
The Man Who Rules The World - The most powerful man in America - and the world - is one that you never get to vote for, but who controls who gets elected or not
Who Exactly Is Matt Drudge And What Is It He Does?
M/I Platform, PT. 2 - Fixing Our Schools Is Not About More Money
Bush Joked While The World Trade Center Burned - Then He Let The Saudis Off The Hook - A column by guest writer Jackson Thoreeau
Bush Administration Officials' Lies About Iraq's Supposed Weapons Of Mass Destruction In Their Own Words - A column by guest writer Jackson Thoreau
How The Right-Wing Works - Inside The Latest Lie Being Spread By Their Typical Methods
The Millionaire Populist, The Changing Coverage, And The Coming War - What The Heck Kin Of Election Is This Anyway?
The Ronald Reagan Playbook - Deficits And War Were Part Of The GOP's Planned Platform
Understanding George - Loving Our American President
It's Nice Of Kay To Say No One Lied About WMD's, But That Simply Doesn't Make It True
Why We're Moderate Independents
The Actual State Of The Economy
The Actual State Of Latino Relations
The Overall State Of The Nation
Iraq War Was Planned Before 9/11? What Was The Rest Of The Media's First Clue?
President Bush: "So What's The Difference" If Your Sons And Daughters Are Now Dead Because I Lied
Anyone Who Does Not Hate President Bush Is Unpatriotic - If Your Are Not Angry, You Are Not A Good American
Did Former President George H. W. Bush Create An Oil Crisis In Order To Get His Son Elected?
Signs That Economy's Story Line Will Change Drastically In The Coming Year
Inside Defense Source: "There Were A Number Of Terrorist Incidents Here In The Late 1990's"
Saddam's Capture Has Made The World Far More Dangerous
Blair, Bush Announce Michael Jackson Will Give Up WMD's
Tale Of Two Leaders - One Side, Wesley Clark, On The Other, President Bush.
"For The First Time, The Chairman Of The Independent Commission Investigating The Sept. 11 Attacks Is Saying That 9/11 Could Have And Should Have Been Prevented."
Saddam Is Replaced By... Another Saddam?
"Oh, You Meant That War On Terror" If President Bush Had To Face Real Questions From Actual Reporters
Only President Bush Could Have Made The Capture Of A Brutal Dictator - Bitter Feelings Resonate Deeply Even Among Those Happy To See Saddam Gone
"Gen. Tommy Franks Says That If The United States Is Hit With A Weapon Of Mass Destruction That Inflicts Large Casualties, The Cons ution Will Likely Be Discarded In Favor Of A Military Form Of Government."
Economy - New Gallup Poll And Labor Number Challenge Bush's Assessment Of Economy
The Biggest Issue No One Is Talking About - President Bush's Naive Foreign Policy Allows Putin To Play Him And Set The Stage For The Second Coming Of The USSR
Why I Want To Be A Republican
Even The Turkey Was Fake! Bird In Widely Used AP Photo Was Just A Photo-Op Prop
President Bush Bans Press Coverage Of Wesley Clark's Testimony Against Milosevic
Iraq Was Planned In 1998 - Four Years Before 9/11
Pe ion already signed by 2,200 Americans demanding the expulsion of U.S. House Majority Leader Tom DeLay presented to Congress ethics committee members - you can sign it on-line by Guest Writer Jackson Thoreau
Standing Up For True Conservatives - The Destruction By The Neo-Cons Of All That Was Held Dear By Conservatives Has A Growing Number Joining The Ranks Of Independents
Bush Successfully Shifts Media Attention With Bogus Story Yet Again
No Photo Opportunity Left Behind - President Bush brings a few hand-picked reporters with him to Baghdad and has them quote a soldier as saying, "He's got to win in '04
Media Under Assault - President Bush Issues 10 "Ground Rules" For Covering The President's Visit To FT
Rush Limbaugh Busted Red-Handed! - He Runs Numbers About Tax Cuts For Thee Rich, But Even The Numbers Show How Stupid His Argument Is
UPDATE! - We Now Have The Full Story About The Woman Who Filed A Sexual Assault Lawsuit Against President Bush Last Year And Was Just Found Dead Of Gunshot Wound To Head - by Guest Writer Jackson Thoreau
I Mean, Goddamn It! How Can We Satirize These People If They Keep Satirizing Themselves?
The Enron-One-Two Run By Schwarzenegger In Just His First Few Hours In Office
Al Gore: 9/11 Could Have - And Should Have - Been Prevented
The Moderate Independent Platform - What A Platform Should Be - Solutions, Not Argument Points And Money Talk
This Quarter's Economic Disaster Touted As "Record Growth"
Wesley Clark, Jr.: "President Bush Has The 'Anti-Midas' Touch"
Absolutely No Decency Or Sense Of Morals
The Bush Administration's Actions Directly Parallel A Hostile Corporate Takeover
Let's Talk About How Friggin Stupid The Democratic Candidates Are For Debating On Fox News
A New Era Of Never Taking Responsibility
What Rumsfeld Really Thinks: "The US Is Putting Relatively Little Effort Into A Long-range Plan"
President Bush "Groped Repeatedly" By Schwarzenegger At California Meeting
"Joe Millionaire" To Be Season Long Campaign Commercial For President Bush
Case Closed: The Curse Is Not The Cause - Boston Exactly Follows The Cubs Lead And Lets Loser Thinking Send Them Home
Cubs Need A Ball Check
Absurdity Taken So Far It Has Become Assininity
Five Lies That Were Definitively Debunked By The California Recall Election
The Inside Scoop On The Most Powerful Man In Cyberspace
Bush Shows Himself To Be A Wimp After All
"Thank God Bush Was President on 9/11, Not Al Gore"
Getting The Left And Middle Right
Eight Things Democrats and Republicans Need To Change
British press reports Schwarzenegger’s groping and affair with former Little House on the Prairie actress; When will U.S. media do so? A column by guest writer Jackson Thoreau
Right-Wing Installs Another Puppet
The Moderate Independent To Sue President Bush
President Bush Takes Cowardice To A New Level
"Let Me Try To Confuse You Into Thinking This Has Anything To Do With The War On Terror." - A Simple Transcript Of The President's Recent Speech On Iraq
The Republicans' Choice For California's Next Governor
"President Eisenhower Must Be Speaking Out In His Grave About The Military Industrial Complex That He Warned About"
Gray Davis Changes Strategy
If Texas Wasn't A State, Would We Be Better Off?
Gray Davis Uses UCLA Speech To Give The Moderate Independent Free Advertising
California Recall Update: Strategies Of The Republicans And Democrats Go Into Action
Schwarzenegger To Be Replaced On Ballot By Howdy Doody
Yes, Arnold Is An N-Word-Using Racist, But Did He Also Harass Ronald Reagan's Daughter Patti?
David Kelly Had Said On Feb. 27 To Un Employee That If Iraq Was Invaded He Would, "Be Found Dead In The Woods."
Osama, Saddam Release Tape Of Britney Spears
Crisis Alert: Americans Accidentally Start Hating Americans
ENRON: Politics, Criminals, And Blame
Alpha Males Or Unintelligent, Big-Mouthed Morons?
Yes, Arnold Is An N-Word-Using Racist, But Did He Also Harrass Ronald Reagan's Daughter Patti?
Embattled California Governor Gray Davis Launches "Pre-Emptive" Strike On Cancun
At Last, Corporate Media Starts To Cover Schwarzenegger Story We Broke Months Ago
Davis Votes To Recall Himself
Schwarzenegger trails in latest poll - media that kissed his ass for weeks prretends poll doesn't exist
Blair And Friends Kick The Corpse Of Man Who Told BBC Lied About WMD's - Press, Of Course, Forgets About Story Within A Day
The Mission Of The Moderate Independent: Changing The, "They Both Suck, So I Don't Vote' Equation
John S. Ashton Is Back! Rewriting The Rewriting Of History - Mud To Throw Back In The Eyes Of Bush/Limbaughian Idiots
Counterpoint: Murder Or War Success?
Nation After Nation After Nation Is Joining Our "Coalition Of The Willing"
M/I Undercover: Racism And Politics? We Went Undercover To Find Out The Reality
Blair's Man Spits On The Corpse Of Man Who Told BBC Blair Lied
Cheney Launches Attack On Peru
One policy that would improve all of our working conditions, and the cost to implement it is negligible
President Bush and Vice President Cheney Celebrate the 200th U.S. Death in Iraq With a Whirl-Wind of Fundraisers, Boasts of "Mission Accomplished"
Unraveling the fat trap: pt. 1 in a series two things you can do to lose weight - that will save you money as well
FBI Called In To Look For Missing Tax Cut Windfall
Battling Back: The Texas Three-Step
Governor Davis Launches Pre-Emptive Strike On Cancun
From The Mouths of Republicans: The Truth Behind The California Recall
Notes From The California Recall - Democrats Begin to Fight Back
President Lands On Aircraft Carrier To Celebrate End Of Palestinian/Israeli Conflict
Man Who Told Parliament Blair Lied About WMD's Believed To Be Dead
Battling Back: The Texas Three-step
Republicans Decide To Do Away With Elections
Umm, It's Another One Of Yours, George
FBI Called In To Look For Missing Tax Cut Windfall
Let's Get Something Straight: This New Breed Of Republican Is Pathetic
Republicans Begin To Cry Like Babies, Swear Like Bullies
"Pyrrhic Victory" Officially Renamed "Bush Victory"
Democrats Court The "Asshole Vote"
Democrats, Shocked And Awed As Gingrich Calls Bush's Role In War An "Unrelenting Defeat", Hire Him As New Spokesman
Like Father, Like Son: Bush To "Destabilize" Iran, Thinking It Will Somehow Stabilize Region
Why People Don't Belong To Either Party
On The Serious Side: President Bush's Great Diplomatic Success
Bush, Rove Start Planning Who to Blame, Bomb When 9/11 of Global Warming Arrives
Bush Admits He's Been Asking "Wrong Jesus" What He Would Do
Bush Hires Saddam's Information Minister
Could Bush Really Be To Blame For Ruining The Economy?
Democrats Suffering From 'SARS'
Is President Bush Being Exploitive, Landing "Top Gun" Style?
Santorum, Lott Sent Back To "Two-Shouldered" School
Tax Rate That Existed Throughout Booming Nineties Somehow Blamed For Current Downturn
Bush Thanks Osama, Saddam for Salvaging Republican Party
Schwarzenegger: "I'll make Bush Seem Like Mother Teresa"
Carter Ecstatic, Finally Freed Of "Worst President Ever" Label
, Bush, And Colin: Fifth Graders, World-Leaders Laugh Hysterically At leaders' Combined Name Humor
Back to Top
--------------------------------------------------------------------------------
Editorial
Our Angry Readers - We Feel Your Pain
OK, Let's Talk About Reagan
M/I Readers Taking Back Our Nation
The Moderate Independent Endorsement - One Candidate Stands Out As The Clear Best Choice For America
Asia Hands Bush's Brother $2 Million And Lots Of Bush For Nothing But Being Bush, And More...
The Future Of The Moderate Independent - Can Anyone Say M/I TV?
A Labor Day Message
What Exactly Are You Complaining About?
Ooo, He Really Makes You Mad, Doesn't He?
Does Frequently Attacking Bush/Limbaugh Republicans Make M/I Biased?
Without That Tax Cut Money, They Couldn't Get Laid - The Differences Between Bushies And The Rest Of Us
Point: Is There Anything We Weren't Right About?
Feedback - Have Republicans found any fault with Bush's Iraq policy yet?
Did The President Lie About WMD's?
Letters
The Idea of a “Moderate Independent” News Source
Bush's Greatest Success To Date: Not Getting UN Support for the Iraq War
Back to Top
--------------------------------------------------------------------------------
Media Watch
Moore, Moveon.org. Theatrical Releases Set A Dangerous Precedent
Yet More Clear Evidence The Entire Media Is Bush Puppet
Moveon.org's Daily Mis-lead Flat Out Misrepresents A Report To Pretend Bush Has Been Caught In A Lie
Media Admits Its Coverage Of Clark Was Unfair
Fortune Magazine About To Try And Finish Clark Off With A Massive, Perfectly Timed Smear
Entire Media Now Picks Up Story Line M/I Reported A Month Ago: Clark Has Risen To Solid Number Two Status
Bush Administration "Simply Failed" To Prevent 9/11? Not If The Bullied-To-The-Right American Media Has Its Way
"We're Biased, Just Like You." This Is An Actual Slogan One Network Will Be Using.
Soros Donates A Lot Of Money? How About Murdoch Donating An Entire Network To The Bushies?
Tale Of Two Memos - The Story Of Two Leaked Memos, One From The Dems One From The GOP, Settle Once And For All Any Doubts That FOX News Is Anything Other Than Republican Puppet Station
CNN’S Christiane Amanpour Joins The Chorus Of Top 'Mainstream' Media People Saying They've Been Bullied To The Right By The Bushies
Talk Radio Host Rush Limbaugh Joins His Buddy Michael Savage Weiner In Getting Canned For Being Unacceptable Outside Of His Usual AM Radio Cave
The California Recall Debate
Larry Elder Proves Again To Be The Biggest Pussy On AM Talk Radio
ABC's Peter Jennings Admits ABC Has Been Bullied To The Right By The Bushies
Latest Press Report Ignores Poll, Pretends Arnold Is Still Frontrunner
Press-Trumpeted Lies About The 9th Circuit Court Of Appeals, And The Republican Plan To Take Redistricting To The Courts As Well
Savage Weiner Roasted Due To Anti-gay Rant
Rupert Mudoch On An Anti-American Rampage
Russian News Source 'Pravda' Sues Fox News For Stealing Its Format
AM Talk Host Savage Weiner Comes Out Of The Closet
CNBC'S Licklow And Kissass Invent 'Miscussion'
How To Still Sound Righteous When Caught Lying And Your Policies Are Found To Be Disastrous
Debunking The Media: ABC News' George Will Calls Vermont Communist
Debunking The Media: Man Kills 2 With Samurai Sword, Right Wing Rushes to Profit Off Of Corpses
Debunking The Media: The Confused, Psychotic Defining of "Conservative"
Debunking The Media: Texas Republicans Use Homeland Security Dept. To Try And Locate President Bush's Morals
Did Someone Actually Say "Liar"?
Right-Wing Commentators Distraught Murdoch Can't Buy Whole Internet
AM Radio Host Debate a Disaster
Australian-Owned Fox News, USA Today, NY Post Push "True American Agenda"
Axis of Murdoch Decides Who To Occupy Next
Back to Top
--------------------------------------------------------------------------------
Arts/Entertainment
Ben Affleck Overheard Begging Matt Damon To Pinch His Ass In Public
Kelly Clarkson Ordered To Undergo Mental Evaluation
American Artists Vow To Continue Expressing Nothing Through Their Work
Dixie Chicks Treated With Southern Courtesy and Respect
Back to Top
--------------------------------------------------------------------------------
Elections 2004
Kerry Walking Into Minefield We Warned About! Entire Election Is In Jeopardy
Bush: Kerry Is Right, The Rich Don't Pay Taxes On My Watch
The Whole Caboodle
Rounding Up The Democratic Convention
The Democratic Convention
ARG'S BENNETT: Battleground States Trending Kerry
Reaction To Edwards From Hollywood Stars At Kerry Event
Look, We Told You Months Ago Kerry Would Win By A Landslide
John Kerry, Leader Or Loser?
Kerry Surges Ahead In Swing State, As VP Begins To Look More And More Likely
The Road To A John Kerry Landslide Continues
Kerry's Secret Weapon
Who John Kerry Must Choose As His Running Mate
Bush In A Lot Of Trouble
President Bush Comes Out Of The Gate With Lies Blaring
Any Questions? The right-wing hit on Kerry takes him form unbeatable to almost beaten in just 4 days
The Strange Death of the Woman Who Filed a Rape Lawsuit Against Bush
Right-Wing Breaks Out: "Kerry Had A Recent Affair With An Intern"
Clark Makes It Official - he Is Canning His Campaign
Kerry Ko's Clark - Edwards, Dean Still Remain
Feb 3 Primaries - Each Of The Top 3 Get Not Quite What They Wanted, But Exactly What They Needed
Mobilization, Enthusiasm Will Determine If Kerry Delivers Knockout Blow Or If There Are Two Equal Frontrunners On Tuesday Evening
The New Republic: Kerry Sent Both Letter Opposing And Letter Supporting First Gulf War To Same Cons uent
Midday Election Update - Gen Clark Takes On Kerry's Doublespeak, Republican Caught Pushing Edwards'
A Little Different When The Fox Is Run Out Of The Hen House
What Happened In New Hampshire - Putting All Together
Zogby Caught In Interview Admitting His Latest Poll Is Bunk
New Fox Reality Show Debuted Last Night In New Hampshire: Who Wants To Be An Ass Kissing Right-Wing Wonk
Enough Of The Day To Day Polls - What To Expect Over The Next Week In New Hampshire
The Hit Is On - Inside The Right-Wing's Strategy
Yes, We Told You So - And We Have Some More To Tell You
The Republican Party Platform
Making Sense Of The Iowa Mess - Within What Seems An Undecided Jumble Is A Clear Message
Right-Wing Launches Dishonest Smear Attack On Clark
Gen Clark Unleashes A Bold Tax Plan With One Distinct Advantage Over Those Of The Other Candidates: It's Easily Communicable
People Calling Older New Hampshire Voters - General Clark's Strongest Supporting Group - And Telling Them They Can't Vote&ggt;>>>>>>><<<<
OK, Now The Entire Press Is Reporting What We Reported On Dec 16, That Clark Is Rising, Dean Falling
Dean Shows Himself To Be No Different Than President Bush
Two Polls Confirm Clark's Rise And Deans Slight Sag
Bush Makes A Hard, Multi-Pronged Pitch For The Latino Vote
Dean On The Way Down
Rounding Up The Reactions - What Do The Democrats Have To Say About The Capture Of Saddam
Democrats Start To Get The Feel For Standing Up To The Media In Horribly Moderated Debate
Confirmation Of Clark's Rise Toward Front-Runner Status Comes Quickly
Inside The Campaigns - One Campaign Rising, One Holding Strong, One On The Way Out
Why People Love Howard Dean
Analysis: "How Dare They Be Angry That I Am A Liar Who Is Destroying The Nation!"
Democratic Presidential Hopefuls Disgrace Themselves, Hurt Their Election Changes By Bashing Clark For Being An Independent
Why Clark's Entry Into The Race Hurts Dean And Helps Kerry
Reassessing The Candidates
Cal Recall Update: 9th Circuit Court Of Appeals Recalls The Recall
Who Won Sept. 5 Dem. Debate?
Democrats Debate: In Their Own Words, The Sept. 5 Debate
Reassessing The Candidates
A Presidential Study In Ignorance And A Warning For Those Who Would Vote For Arnold
Dean Vs. Bush, According To The Corporate-Owned-And-Operated Media
Make No Mistake, For One Party The 2004 Presidential Election Has Already Begun
Dean In Charge
Rating The Dems On The Issues
The Moderate Independent Rates The Democratic Hopefuls Based On How Moderate And Independent They Are
Back to Top
--------------------------------------------------------------------------------
Historical
Great Quotes From Thomas Jefferson
"A Great Nation Like Ours Will Never Fall!" A Collection Of Quotes From Pericles, Constantine, Napoleon, and Gorbachev
George Pissed About French Interference With War
The History Of The 1st Amendment
Back to Top
--------------------------------------------------------------------------------
World
Chinese Premier Wen Jiabao Confused By Total Lack Of Enemies
Fashion Critics Doubt Lula's New Look For Real
Northrop, Occidental To Sponsor Shakira's Columbian Tour
Powerful French, German, Russian Alliance Shows Strength By Letting US Occupy Iraq, Take Its Oil
Back to Top
--------------------------------------------------------------------------------
Awards
The M/I Hero Of The Month Award Goes To Conservative Republican Tom McClintock
Coming Out Of The Closet Award: Country Music's Integrity On Display
Back to Top
--------------------------------------------------------------------------------
Polls
Poll Results - Proof M/I Readers Are The Best Informed People Around
See Who MI Readers Picked For First Choice For President in 2004
See what your fellow M/I readers had to say about their loyalty or lack of it to the current face of the Republican Party
Rating the War on Terror
Thoughts On Speaking Out During a War
Has President Bush Kept His Promise To Be A Uniter, Not A Divider
Back to Top
--------------------------------------------------------------------------------
Gee. Looks like a pretty independent site to me.![]()
I've read your garbage here and normally I just ignore your simpleton at ude of the world, but this is just insane.
Here is an article from a MSM site discussing the exit polling with exeutives of the MSM. We all know how the MSM just loves the prez.
http://slate.msn.com/id/2109186/
In Defense of Exit Polls
You just don't know how to use them.
By Martin Plissner
Posted Thursday, Nov. 4, 2004, at 8:07 AM PT
Four years ago Dan Rather famously declared that when CBS proclaims a winner on Election Night, "You can take it to the bank." Tuesday night Dan knew better than to offer up another such hostage to the gods of chance, but he might as well have. For neither he nor anyone at the other networks made a single call that was not good as gold. So, why are we hearing so much noise about "flawed" and "wildly inaccurate" exit polls in this year's election? Not because of anything heard from the people who commissioned them, who if anything were cautious to a fault.
Back in the 1960s, when the networks first began projecting winners state by state, they had to wait for real votes, even in safe states, before they made a call. In 1980, however, NBC, without any notice to the others, changed the rules. They used exit polls—scientifically sampled surveys of voters leaving their polling stations throughout Election Day—to make a bunch of calls in states where the polls closed at 8 p.m., before any votes were counted. This method enabled NBC a few minutes later to post a triumphant "Reagan elected" graphic which no compe or could match for hours. Jobs at the other networks were suddenly in jeopardy.
By the 1982 off-year elections, every network had exit polls in every state. They raised Election Night budgets to the point by the end of the decade where none of the networks could afford them on their own. Starting in 1990, they formed a succession of pool operations, the latest of which, National Election Pool, made its debut Tuesday night—and, like its predecessor, the now-defunct Voter News Service, was summarily denounced that night for getting key states wrong and making John Kerry appear the presumptive winner.
What happened?
It's important to realize that nobody involved with exit polls ever regards them as precision tools. They have many imperfections. The pollsters who work outside the polling stations often have problems with officials who want to limit access to voters. Unless the interviews have sampled the entire day's voters, the results can be demographically and hence politically skewed. Finally, it is of course a poll, not a set of actual recorded votes like those in the precinct samples collected after the polls close. People who know what they're doing do not rely on exit polls to draw conclusions about a close race. They also look at models, voter turnout, and other data, and they consult their guts.
The two men who run the current NEP pool (one of whom is a close friend) have between them half a century of making judgments on whether the margin between the candidates in a particular state exit poll is close enough to declare a winner. They have never in their lives made a mistake in doing so. In 30 years' Election Night experience of my own, I know of only one case in which a network had to retract a call that was based on exit-polling.
And indeed on Tuesday, the network experts used exit polls as they're supposed to. Exit-poll surveys in some 29 states showed margins for George Bush or John Kerry great enough to conclude that the chances the leading candidate losing was essentially zero. On that basis, when the polls closed in those states and before any votes were counted, 16 of them were placed in the president's corner and 13 in the senator's. They tended to be places like Kansas and Rhode Island.
In quite a few of other states, though, the exit polls were less conclusive. That's where the trouble came in.
About 4 p.m., the pool statisticians met with the network reps and gave them a rundown on the exit-poll surveys and indicated which ones might be called when the polls closed (the 29 above) and which ones to be wary about. The networks were advised against drawing any conclusions from the second group and to air none of them. They followed that advice.
But while these figures never got on the air, they did get around. I have a rather long list of Web sites at which you could find early survey figures from the states that the networks agreed not to go near until they had real votes. Slate, for example, had these numbers up early:
Florida
Kerry 50
Bush 49
Ohio
Kerry 50
Bush 49
Pennsylvania
Kerry 54
Bush 45
Wisconsin
Kerry 51
Bush 46
Michigan
Kerry 51
Bush 47
Minnesota
Kerry 58
Bush 40
Nevada
Kerry 48
Bush 50
New Mexico
Kerry 50
Bush 48
North Carolina
Kerry 49
Bush 51
Colorado
Kerry 46
Bush 53
On this scoreboard, Kerry has the larger number in all "trifecta" states (Florida, Ohio, Pennsylvania) decreed by every certified pundit as the key to victory in '04. In the second tier of battleground states Kerry has the better numbers overall. Shortly after these numbers were public, a friend in Dallas called and offered me heavy odds on Kerry. He owes me a hundred bucks. Thanks, Slate.
As it happens, Kerry did carry Pennsylvania. In Ohio he lost by two points instead of winning by one point.* Far from being wildly off the mark, that variance is about par for the course, or even under par, for a mid-afternoon reading of an exit poll. Indeed, Tuesday's exit-poll numbers were no more off the mark than were those of four, eight, or 12 years ago.
That's why the people who bought and paid for this intelligence kept it to themselves. Bill Wheatley, an NBC executive who understands these things, told the New York Times Wednesday that early afternoon numbers from an exit poll are "junk." Slate and the other Web sites on which these numbers appeared Tuesday afternoon have every right in the world to get them however they can and publish them. But it's hard to pin the blame for the dissemination of these numbers on those who tried so hard to keep them secret.
In one respect the networks do share some guilt. On their own Web sites, as soon as the polls closed, several of them posted the entire questionnaire from the exit poll—including percentages on the horse-race. They did this without regard to whether a winner had been called. Some bloggers concluded that those numbers had the imprimatur of the network experts and passed on to the entire Internet apparent conclusions that the networks had in fact wisely declined to endorse on the air.
But the real problem is not that the exit polls were wrong. They were about as accurate as they usually are. The problem was that in the age of the Internet the exit polls were being seen by thousands of people who didn't know how to read them. Like any sophisticated weapon, they are dangerous in the hands of the untrained.
Correction, Nov. 4, 2004: This article originally said that Kerry lost Florida by two points. In fact, Kerry lost Florida by five points. Return to the corrected sentence.
Martin Plissner is former executive political director of CBS News and the author of The Control Room—How Television Calls the Shots in Presidential Elections.

Reply With Quote
