The Spurs get the most attention for not getting attention of any team in professional sports.
Bad teams (more losses than wins, financial failure, poor management, Randy Moss, etc) don't get press due to the fact that they are bad. Flashy teams get on SportsCenter because "highlights" are by definition flashy plays.
Spurs don't make it on highlight shows because they take high-percentage (also known as "open") shots, which are inherently lacking in difficulty and, thus, boring. The idea of "risk," eg dunks in traffic, difficult passes, off-balance shots, is what makes teams like the Suns so fun to watch because it implies a greater skill and mastery of the game. In truth, the greatest skill comes from understanding how to create openings and high-percentage opportunities. The greatest skill is shown in being the exact opposite of "risky" (and by association, "flashy"): smart.
But no one puts smart people on highlight reels. High-percentage shots just don't have the same risk factor as an in-traffic dunk or alley-oop. Dirk was flashy, and so was Ben Gordon, Dwyane Wade, Richard Jefferson, Carlos Boozer, Baron Davis, Carmelo Anthony and Chris Bosh.
Oops.

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