I think it was a lot more split during the Oilers days, with the majority of football fans being Cowboys fans. Now, it seems like Cowboys haters and ex-Oiler fans are now Texans fans, and there's quite a few of them. I also don't think people associate the Cowboys with the Mavs, simply because people here have been Cowboys fans long before the Mavs had any fans at all.
Simply put, you couldn't find a table ANYWHERE in town when they play on a primetime game, especially an NFL Network game.

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