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time to stop drinking absolut
Mexico reconquers California? Absolut drinks to that!
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
“Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county -- I don’t know if they know much about the history.
“Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”
Meanwhile, the campaign has been circulating on the blogs and generating strong responses from people north of the border.
“I find this ad deeply offensive, and needlessly divisive. I will now make a point of drinking other brands. And 'vodka and tonic' is my drink,” said one visitor, called New Yorker, on MexicoReporter.com.
Reader Paul Green goes into a discussion on the blog Gateway Pundit of whether the U.S. territories ever belonged to Mexico in the first place, and the News12 Long island site invited people to boycott Absolut, with one user, called LivingSmall, writing: “If you drink Absolut vodka, you can voice your approval or disapproval of this advertising campaign with your purchases. I know I will be switching to Grey Goose or Stoli and will never have another bottle of Absolut in my house.
“Hey Absolut ... that's my form of social commentary.”
-- Deborah Bonello and Reed Johnson in Mexico City
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http://latimesblogs.latimes.com/lapl...-reconque.html
time to stop drinking absolut
Absolut sucks, anyway.
get over it mexico...
oh wait... i never started! lol
That's because both of you hate Mexicans.
if you have ever been in california..... it might as well be owned by mexico.... english isnt even our main language....
And, Absolut does not suck.
if this ad is only running in Mexico, why is the slogan in English?
My hate is determined on a person by person basis.
Absolut does suck. That's why it's used as the well vodka in so many bars/restaurants.
Because "En el mundo de Absolut" just doesn't have the same ring.
Tequila!!
For someone that says she doesn't drink all that much, you sure have a strong opinion of Absolut.
I don't drink that much anymore, but vodka has always been my favorite spirit. Also, I dated/lived with a bartender for six years and tried a lot of different brands during that time.
He must've discovered many different ways to get you in the sack.
She wasn't a he.
Well then, you're an expert.
chopin and belvedere are much better, as are monopolowa and o's for cheaper stuff.
Crater Lake Vodka is the best vodka you will ever drink. If you can find it, you should try it. It's expensive, but worth it.
Mexico could easily take California back.
They are all wimps over there.
CRATER LAKE VODKA — 80 proof. Filter 10 times through charcoal and crushed volcanic rock and aged slightly in new oak.
Throughout history most enlightened cultures have produced their own version of vodka, and the most enlightened vodkas are clean, pure and subtle. Often mistakenly called flavorless, great vodkas are as diverse as they are subtle and complex. The secret to understanding vodka is to be aware of its feel and texture, not just the taste.
Ultra-premium vodka begins with either fermented grain or potatoes. Grains tend to produce a softer vodka and potatoes a sharper feel. Because of this, virtually all of the best vodkas are made from grain, but some traditional Russian and Polish potato vodkas can be found. (Although even Stoli and Smirnoff are grain vodkas.) The skill and style used in distillation also has a tremendous impact on the character of the vodka. Techniques vary, but most ultra-premium vodkas are made from only the "heart" or "center cut" of the distillate (meaning the first and last portions of the spirit as it comes out of the still is discarded) and then filtered three to four times.
Crater Lake Vodka uses the premium center cut of the distillate and is filtered 10 times through charcoal and crushed volcanic rock and aged slightly in oak to give it a rounder, gentler texture. (Skyy, widely considered one of the best commercially produced vodkas, proudly advertises that they filter three times). This technique produces vodka of unparalleled nuances and smoothness.
tail Suggestions Crater Lake Vodka can be served as a handcrafted alternative to such spirits as Stoli, Absolut or Belvedere in any vodka tail. The vodka connoisseurs will appreciate tasting the Crater Lake side by side with any other vodka on the shelf.
I never thought there would be much difference, but they tested some vodka conessiour on MythBusters and he guessed the various grades of vodka right.
I was pretty impressed.
Maybe he dated CF's bartender roomate/girlfriend.
look slike i can continue to not drink absolut
it all tastes the same after the first cup anyways....
trick, please.
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