that is one seriously odd phenomenon... I have to say, I've never seen interest actually DECREASE because of continuous success. In football (soccer) winning more championships increases attendance, much like in every other sport I know of. Why this happens with the Spurs is beyond me.
The only thing I could think of is that maybe, just maybe San Antonio Spurs fans are more interested in the recognition after the success than the actual process by which it comes. This could actually fuel the idea that the Spurs seem to be boring (which for the life of me I never could understand). I really don't get it.
Disclaimer: I want to clarify that I, personally, don't believe the Spurs are boring. It was just a hypothesis with which to explain the phenomenon mentioned above.

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