To be fair, usually it doesn't (for most that is, admitting there are extremes on both sides).
The problem is though pop culture and entertainment at large have become ideological battlegrounds for race, sex and iden y based politics - eschewing story, design and fun in the process.
One red flag that often pops up is that a once male lead character franchise is often passed over for a said female contemporary. (Here, Zelda is the main character, rather than Link, which seems odd because Link has been the lead character for almost 40 years).
During playing/engaging, the audience is then bludgeoned and told repeatedly about how good this new character/s is, how much better they are than the previous character - without ever really earning it - potentially destroying canonical events, key character decisions etc. without respect for the groundwork laid before.
If you're invested in the IP, it can be a really soul destroying experience. It often always follows the same playbook too...
FWIW, I don't think the new Zelda game is a good example of this (due to the history of the main characters relationship) but it does seem to happen quite a bit and often leads to an objectively inferior product when judged holistically...