U.S. State That Abandoned Canadian Tourists Tries Again As Canada’s Travel Boycott Hits The Holidays
Canadian travelers avoiding the United States is near the one-year mark, which is alarming because Canada is the country's largest source of international tourists, accounting for 26% of all overseas visits. 22 million Canadians visited in 2024, injecting $20.5 billion to the U.S. economy and supporting 140,000 U.S. jobs, according to the U.S. Travel Association.
Many parts of the U.S. have reacted to the Canadian tourism decline in their own ways; one state begged for Canadian tourists' return, another urged President Trump to apologize to Canada, and Las Vegas even rolled out special tourism discounts in a week-long sale. However, one state pretty much gave up on Canadians altogether, albeit temporarily.
Montana abandoned tourism campaigns in Canada in the summer after receiving negative reactions from Canadians at the time. Although its tourism ads failed, Montana is proving it's not giving up on Canada forever; it's trying to win Canadians over once again, now that their travel boycott is hitting the holidays hard—especially in ski towns that would otherwise be flooded with visitors from Canada at this time of the year.
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