Edmunds.com has great info on getting the best price for a new vehicle. It will let you build the vehicle you want and let you know what others are paying for that specific vehicle in your area. I would also recommend picking up a copy of the Consumer Reports Auto Guide. It is a great resource when looking at reliability and overall bang for your buck. Get online and check dealerships outside your general area too. Even if you have to drive a couple of hundred miles to pick up your vehicle, it's well worth it...especially if you are going to save a couple thousand bucks.
I have found that the best way to get a vehicle that is new is getting one that is almost new. For example...I just bought my 2009 Pontiac Vibe GT a couple of months ago. The dealerships in my area were asking 21-23K for it brand new. I went to Autotrader.com and did a used car search for the same car within a 200 mile radius. I found a car in Houston that had only 13k miles on it and had been used by a rental car agency. It only had a few cosmetic scratches and the interior was mint. I wound up paying $15,900...and my credit union that I financed it through said it blue booked at 21K. I didn't even need gap insurance because I would actually make money if I wrecked it. I had to drive three hours to get it, but saving 5k made it an easy decision.

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