And, you could instantly double those endorsements dollars if LeBron played in New York. Giving up 30 million over the course of his contract is peanuts when he'd be making so much more beyond his NBA salary by moving to New York. His NBA salary isn't what's going to make LeBron as rich as he possibly can be.
I'm not saying he'll go to the Knicks, but saying he'd be giving up 30 million in NBA salary is pretty irrelevant when you consider the potential in other dollars from endorsement and entertainment opportunities.
Just saying.

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