Compe ive Analysis
The Clippers have an advantage of being in such a densely populated region of California, in the heart of downtown Los Angeles, so attracting a large fan base in theory should not be difficult. However, the Clippers face a massive amount of compe ion for time spent pursuing recreational entertainment activities. With several other sports franchises, Hollywood, and a massive night life; competing forms of entertainment are a major threat to the success of the Clippers. The Staples Center of downtown Los Angeles is the versatile home of the Clippers as well as their rivals, the Los Angeles Lakers, and other sports franchises such as the LA Kings (NHL) and the LA Sparks (WNBA). LA is also home to the Dodgers, Angels and Galaxy, three more major sport franchises that are all competing for the recreational dollars of LA’s residents. The Staples Center is not only a sports venue it is also home of LA Live. L.A. Live is a sports and entertainment district surrounding the Staples Center. Inside LA Live are music venues, night clubs, restaurants, a bowling alley, museum and movie theaters, LA Live has positioned itself as the place to go in LA for live entertainment. Competing with the Lakers is no small task, but one way the Clippers have had success is through price. Price is a major factor determining fan support. Clippers tickets are substantially cheaper than those of the Lakers. Fans can sit on the 300 level for as little as $15 or spend up to $150 to sit in the 100 level seats. The Lakers, also playing in LA’s Staples Center, charge $30 for the same 300 level seat and 100 level seats reach up to $282.2 For LA basketball fans, ticket pricing can determine team loyalty. Those who cannot afford the Lakers’ prices, but still want to attend a game, have the Clippers as an alternative.