You are creating a strawman, as suits your schizophrenic self. I don't think the Spurs are going to max him out (heck, did they even max TD ever?). I think they think he will be a mainstay as a two way player who has learnt the Spurs system well and truly well and will continue to improve his role as plays are designed for him in the near future. That doesn't mean he is overrated. He is being brought up well by the Spurs. There is no way in , that he would be on the block, this season ( as you stupidly point out) or the next.
Kawhi is the Spurs' franchise face heading into the future as the big three wane. He is the bridge between the Spurs' glorious TD period and the unknown next, which doesnt' promise too bad, as the Spurs have planned it quite well with a good contract system, possibility to attract FAs and retaining their excellent FO. They can damn well call him what they want, unlike schizophrenics.