
everyone is missing the point. this has nothing to do with punishing a guy for his views, also nothing to do with an NBA vendetta vs. Sterling.
This has ALL TO DO WITH $$$$$$$$$$$$$
the new NBA commish is on his hands and knees pleading the sponsors to return to the Clippers. He's basically asking to suck their s for the sponsoring money. He is also "pleading" the owners to do something about Sterling, which means, he doesn't have the votes nor the support of the owners. He is publicly pleading and sucking the media and sponsors for money.
that's it and that's all. Money $$$ dollar bills. It's all about money.
this move by NBA has NOTHING to do with dealing with racism or dealing with Sterling. It's basically asking and pleading for the sponsors to come back and stop jumping ship on the NBA.