The entire NBA a multi-billion dollar establishment revolving around selling seats, soft drinks, shoes and clothing around these 7 foot jigs. Whatever you want to call it, you and I watch games everyday to see these Negros jumping around in ways you and me cannot

. There's no programmer at MS that can impact the company's value by $200 million, the dynamic is clearly different in professional sports. Another LeBron will come along eventually but he's not here now, so owners wouldn't go into a current CBA negotiation thinking they can just wait it out.
Players will never make as much as the owners, I don't think that was ever stated. That doesn't mean that players don't have leverage or the right to argue for much better deals (LOL Billy Hunter and Derek Fisher). I could bet you all these savvy businessmen you revere are completely cutthroat at the negotiation table, whether they 'deserved' what they desired or not. It's how you get ahead. It just amuses me the rage people have for these dumb athletes vs. to the White Knighting for owners when it comes to money, who would increase ticket prices and refuse to field a compe ive product without hesitation (see Toronto and hockey). Just because the players are too dumb to argue for a bigger piece of the pie doesn't mean they shouldn't.