Their precious "culture" and antiquated roster/style cost them not only Paul, but will cost them any available superstar or star in the future. They're already up against it in a non destination city and this militaristic, holier than though, we don't play the behind the scenes schmooze fest game, only exacerbates matters. Leonard and Pop, in particular, better start playing it, or they can watch more teams pass them by, while clinging to hopes that Murray turns into a star and they can attract some unicorn down the line.
It's also the latest indication that, as much as most everyone claims to respect them, they don't really want to play for them. They got Aldridge, a second tier star, out of cir stance and even then, he had to be talked out of the irrelevant Suns. They had a greater need for Paul and just closed out Rockets sans Leonard and Parker and he still choose them. That speaks volumes.