jordan's brand is quite possibly one of the most revolutionary in nature, it's still causing so much ruckus despite its ridiculous pricing, constant oversaturation and quality being worst than its previous releases. Yet price increases have significantly outpaced these factors
you have guys like james harden wearing air jordans the following day after signing a $200 million contract with adidas

. nobody will ever slow down jordan's hype machine. It’s the most powerful force behind today's sneaker game.